313 W 125th St
New York, NY 10027
|TUE:||10AM — 7PM|
|WED:||10AM — 7PM|
|THU:||10AM — 7PM|
|FRI:||10AM — 7PM|
|SAT:||10AM — 7PM|
|SUN:||1PM — 6PM|
What we offer services & prices
bn.Vitamin Power Repair
bn.Hot Oil Repair
|Curl Shaping Services|
Finger Styles + Nutrition Blast
bn.Twist + Nutrition Blast
bn.Blowout + Shampoo Wash
bn.Blowout + Silk Press
bn.Styling + Nutrition Blast
bn.Roller Set + Shampoo Wash
Ultra Glow and Color Protection
bn.Color Permanent Single process
bn.Color Permanent Retouch
bn.Color Permanent Double process
Fashion Color Per Quadrant
Wash n Curl
Get the most of your visit pre-appointment prep
Come Au Naturale
To do your hair right, we need to see what it’s really about. Remove all braids, twists, coils, shingles, weaves and straight styling before you arrive, so we can evaluate the state of your hair.
Come in frizzy, shrunk and undone natural.
1 day prior to your visit, remove all products from your hair by rinsing with conditioner. But don’t scrub your scalp.
Our brazilian roots
The first salon was opened in Rio de Janeiro in 1993. Today the company has beauty institutes, product stores and kiosks and even a cosmetics factory in Brazil. More than 130 thousand clients are served monthly in the institutes by our team of 3000 employees.
Beleza Natural’s history started from scratch because of two fierce women who revolutionized the Brazilian beauty market more than 20 years ago.
Curl expert, Zica Assis, who created innovative formulas to cater to her own kinky hair, teamed up with young entrepenuer Leila Velez. Together, they created a company creating treatments for natural hair.
Beleza Natural serves men and women who want to keep their kinky, curly and wavy hair beautiful and healthy.
The beauty institute chain offers a full range of beauty services and more than 50 different take home products.
New York City will have the first international branch in 2017. It will be the first of many in the US!