NYC Salon

313 W 125th St
New York, NY 10027

(917) 265-8959

TUE:10AM — 7PM
WED:10AM — 7PM
THU:10AM — 7PM
FRI:10AM — 7PM
SAT:10AM — 7PM

What we offer services & prices




Deep Treatments

bn.Scalp Refresh


bn.Vitamin Power Repair


bn.Nutrition Blast


bn.Hot Oil Repair



bn.Curlify Smooth


bn.Curlify Volumize


bn.Yoyo Curlies


Hair Styling





Finger Styles + Nutrition Blast


bn.Twist + Nutrition Blast




bn.Blowout + Shampoo Wash


bn.Blowout + Silk Press


bn.Styling + Nutrition Blast


bn.Roller Set + Shampoo Wash


Jet Mix

Super Hydration


Maximum Nutrition


Powerful Reconstruction


Ultra Glow and Color Protection


Color Services

bn.Color Permanent Single process


bn.Color Permanent Retouch


bn.Color Permanent Double process






Coloríssima Refresh


bn.Moisturizing Color


Fashion Color Per Quadrant


bn.Color Shield


bn.Partial Highlights


bn.Full Highlights


Specialty Services

Special Makeup


Wash n Curl


Eyebrow Design


Get the most of your visit pre-appointment prep

Come Au Naturale

To do your hair right, we need to see what it’s really about. Remove all braids, twists, coils, shingles, weaves and straight styling before you arrive, so we can evaluate the state of your hair.

Un-do it

Come in frizzy, shrunk and undone natural.

Remove it

1 day prior to your visit, remove all products from your hair by rinsing with conditioner. But don’t scrub your scalp.

No one knows natural hair like we do

All our stylists are graduates of the Beleza Natural Institute. Our exclusive hair and beauty program, is designed to train specialists in wavy, curly and kinky hair, with more than 500 hours focused on the unique Beleza Natural approach.


They are: NY State licensed and rigorously trained and monitored to ensure that they deliver the exclusive services of BN with excellence.

  • Adept in delivering every one of the styles and services that BN offers.
  • Committed to delivering the highest levels of service and ensuring that every client is satisfied.
  • Trained continually to ensure they are up to date on the latest in the care of natural hair.

Our brazilian roots

The first salon was opened in Rio de Janeiro in 1993. Today the company has beauty institutes, product stores and kiosks and even a cosmetics factory in Brazil. More than 130 thousand clients are served monthly in the institutes by our team of 3000 employees.

Beleza Natural’s history started from scratch because of two fierce women who revolutionized the Brazilian beauty market more than 20 years ago.

Curl expert, Zica Assis, who created innovative formulas to cater to her own kinky hair, teamed up with young entrepenuer Leila Velez. Together, they created a company creating treatments for natural hair.

Beleza Natural serves men and women who want to keep their kinky, curly and wavy hair beautiful and healthy.

The beauty institute chain offers a full range of beauty services and more than 50 different take home products.

New York City will have the first international branch in 2017. It will be the first of many in the US!

You dont just have a stylist

You have a whole team of them

When you come to Beleza Natural our teams of specialists work with you to understand what it is exactly that you are looking for and how they can make you feel absolutely beautiful.

Become part of the team

We are currenty hiring for stylists, hairdressers, beauticians, and manager positons.

Apply Today