Ultra Violet (Pantone 18-3838), 2018’s color according to Pantone, was chosen as a symbol for artistic intuition, inspiration and creative freedom; a way of reinforcing ideas and freedom of thought for the New Year. So why not use it on your curls too?
Curls in this shade get an incredibly dazzling effect. And it can be achieved with Punching Purple, one of the colors of the Coloríssima service, which Beleza Natural just launched to color curly hair’s ends. Completely ammonia-free, Coloríssima lightens or colors without damaging kinky and curly strands, whether they’re natural or chemically treated.
“Violet is a perfect shade for the curly-haired girl. It looks good on people with darker, lighter and really all skin tones! Within this color we have infinite possibilities, going from lighter to darker. Depending on the strand’s natural color, the purple will vary in shade”, Lucia Santana, Beleza Natural’s hairdressers’ technical coordinators, says. She also advises: “I suggest, as a start, a highlight process with a specific, demi permanent fantasy color, so the curly-haired client can get used to the effect. After all, trends change very quickly, and this makes removing it easier. In case the color fades, reapplying it is enough. And do not forget to always take very good care of your hair and hydrate it, so the violet tone will be even more beautiful and healthy.”
Coloríssima colors names, like the Punching Purple, go together with today’s kinky and curly-haired woman; empowered, modern, and high-spirited. The other colors are: Blazing Blonde, Powerful Pink and Bouncy Blue.